Murdoch Pushes To Bridge U.S. – Asia ‘Culture Gap’

Greg Levine
Forbes.com

New York – As China and India rise in the 21st century, some say the “culture gap” between the U.S. and the rest of the world could be fatal to its place in the sun.

And as a naturalized American, Rupert Murdoch is keenly aware of the phenomenon. Being Australian-born and well-traveled gives the News Corp. (nyse: NWS – news – people ) chairman and chief executive a global perspective.

And so the billionaire is taking action. In a press release on Tuesday, Murdoch’s media colossus and Jones Apparel Group (nyse: JNY – news – people ) said they’re joining forces to show America the world-in person.

News Corp. and Jones Apparel announced a major grant to Fund For Teachers (FFT), an entity that furnishes “outstanding teachers” with shots at exotic summer learning and exploration.

The two corporations have donated to enable educators from America’s most “global” metropolis, New York City, to study in Asian nations. The hope is that said teachers will be better able to instill, first-hand, a broader understanding of Asia into American students.

With an infusion of $1.5 million, the News Corp. Asian Grant Program will be managed by New Visions for Public Schools, the New York metro area’s administrative partner of FFT.

Through its Jones New York In The Classroom organization, the clothier has pledged $300,000 to FFT. Teachers will create their own Asian itineraries, and this donation will be used to develop curricula to “enrich the learning experience in the classroom and in cities and towns across” America.

Raymond Plank, founder of FFT said in the statement that “Children need to understand and embrace the global environment to survive as adults. The culture gap is a huge threat to the global workforce.”

Murdoch echoed that sentiment – with a dose of optimism: “We are proud to sponsor a program that will prepare our students to face the challenges and opportunities of a globally connected world.”

Ojala. One can only hope.